24 July 2011 — Corporate ediscovery purchasers and influencers run the gamut of departments and disciplines. This can make selling ediscovery into the corporation a tough row to hoe unless you know your buyer extremely well. This is particularly true with the IT ediscovery buyer and influencer.
Many ediscovery vendors are used to selling into the corporate Legal suite, but not the IT organization. As a secondary influencer, sure. As a primary purchaser? Not so much. But that is exactly what is happening in the corporation as the ediscovery emphasis widens to include information management, search and collections –- all processes firmly in the IT department’s hands. And the ediscovery vendor conversation that works with corporate legal often doesn’t work with IT.
For more from Christine Taylor of the Enterprise Storage Forum click here.